South Africa’s Rich Mnisi Collaborates With Smiley Originals & Brings Colours To Global Fashion Weeks

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Named one of the first six beneficiaries of the £500,000 Smiley Future Positive Creators Fund®, South- African eponymous brand Rich Mnisi is sustainably bringing colours to global fashion weeks this year via its capsule collection of clothing and accessories in collaboration with Smiley Originals – an incredible organisation that has been influencing style since 1972 with a goal is to spread positivity through smiles, to make the world a happier, kinder place. Before then, in the year 1971, Smiley Originals founder – Franklin Loufrani – invented the popular smiley face/emoticon in Paris, France.

Following its 50th Anniversary year, and born out of Smiley Originals’ sustainability initiative in correspondence to its partnership with the United Nations to deliver UN-SDG Goal 12: responsible production and consumption, the organization launched its Smiley Future Positive Creators Fund® comprised of £500k monetary funding per year and a mentorship program to support game-changing designers to switch to a better, more responsible and circular ideology of design, sourcing and manufacture.

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