Clatural Revolutionizes Sustainable Fashion; Reveals New Ethically Sustainable Couture Collection

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Clatural, a Ghanaian and wholly woman-owned fashion brand, is quickly establishing itself in the sustainable fashion space globally.

The fashion world has begun to take notice of how the brand is setting a new standard for sustainable fashion within luxury fashion. The brand’s new collection the Mesh-Shem Collection is indeed a sign of the times, and it has proven beyond doubt that sustainable fashion could also be stylish and luxurious.

Clatural’s Mesh-Shem collection also introduces the brand’s newest signature design the SHEM in addition to its globally recognized signature design the MESH.

The brand has set a new trend in the fashion world and it is very clear that its commitment to sustainability in the fashion industry is only going to grow. On the release of the new collection the Founder and Creative Director of the brand, Clara Pinkrah-Sam emphasized the fact that every individual outfit made by Clatural is consciously crafted with the planet earth in mind and their beloved client at heart.

She said the brand has a zero-waste tolerance philosophy which cannot be decoupled from how each piece is 80% hand-crafted ethically and sustainably into luxuriously stylish pieces of wearable art. She said “Clatural is not just a couture brand, we stand for a cleaner earth for the empowerment of mostly marginalized women and youth.

Anytime you buy Clatural, you have invested in a timeless, unique, 80% handmade piece(s) of wearable art which are also ethical and sustainable”.

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