Ghanaian Songstress Amarae Features In The New Mugler x H&M Campagin And Performs At The Fashion Show

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H&M and Mugler celebrate their latest collaboration with an ad that features Ghana’s Amaarae.

The Fountain Baby is seen in the campaign video for the new collaboration with artistes Shy Girl, Eartheater, and Arca.

She announced the collaboration via her twitter where she shared the news with her fans and followers revealing her involvement in the making of the song for the campaign and starring in it.

Starred in & made a song 4 the new MUGLER x H&M campaign ❤️. Me, Earth & Shy as a supergroup!

Love to Casey, Haley & Ash for always thinking of me & making me a part of the MUGLER family, I’m forever humbled & grateful ❤️. This is the new WE ARE THE WORLD! pic.twitter.com/RNqQPfXZhI

— Fountain Baby (@amaarae) March 23, 2023

The song features the artistes’ respective renditions of French House trio Stardust’s Music Sounds Better with You. The collection from the collaboration will celebrate freedom, self-expression and diversity.

H&M and Mugler also hosted a fashion show on Wednesday night, April 19, at the Park Avenue Armoury in Manhattan, New York City, to commemorate the impending release of their eagerly anticipated collection.

The event was attended by numerous members of the Mugler community – including Pamela Anderson, Charli XCX, Chloë Sevigny, Lourdes Leon and Dominique Jackson – who all wore pieces from the Mugler H&M collection.

Amaarae, delivered an explosive performance of her hugely popular tracks “SAD GIRLZ LUV MONEY” Kali Uchis & Moliy, “Reckless & Sweet,” “Disguise,” and an unreleased track at the hottest event of the night in NYC, the official launch of Mugler’s collaboration with H&M.