Explre The Beauty Of Lila Bare’s URITHI Campaign; A Timeless Tale of Heritage and Resilience

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In December 2023, Lila Bare unveiled the campaign visuals for her URITHI Collection, capturing the essence of heritage and resilience with striking elegance.

“URITHI,” Swahili for ‘heirloom,’ symbolizes the timeless and fluid nature of our shared human spirit. Under the creative direction and photography of Edwin Maina (@photoman254), each image resonates with depth and authenticity, weaving together tradition and modernity seamlessly.

At Lila Bare, clothing is more than fabric—it’s a story, a journey, and a commitment to our world. Rejecting fast fashion, the collection embraces craftsmanship and sustainability, crafting beauty with purpose.

Featuring models @abu.diyeki, @its.karen.__, and nyar_malit, the campaign exudes diversity and dynamism. Styled by @riaananas, every detail is meticulously curated to enhance the collection’s allure.

Through this visual narrative, Lila Bare invites us to explore the intersection of tradition and innovation, where each image is a testament to the enduring legacy of URITHI.

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