Congolese Designer Anifa Mvemba Makes International History As The 1st Ever To Execute A Virtual Show Of This Kind

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Congo

Events & Designer Stories

 

The Fashion industry has definitely been hit very hard with the COVID-19 lock down resulting in the cancelation of many scheduled fashion events across the world including Accra Fashion Week. There is also a great volume of large retailers filing for bankruptcy due to lack of sales, and while fashion icons, designers, and manufacturers, in many ways have scurried to transform given the evolving news of the pandemic, Congolese fashion designer Anifa Mvemba of the contemporary brand Hanifa Official was ready for action.

After sharing news regarding the launch of her collection with 3-D models, Mvemba’s new line streamed live on Instagram, Friday, May 22nd, as a virtual runway that innovatively raised fashion standards both nationally and internationally. As percussion-based music illuminated each moment of the show, in a masterful way, it challenged the norms that have traditionally been set for show delivery to date.

And as her showcase of the Pink Label Congo collection ensued, featuring vibrantly colored pants and dresses, fashion spectators could all agree that it was a great example of the future of runway fashion.

See the finale here

https://www.instagram.com/p/CAk_iQsgzVw/

And the full documentary.

https://www.instagram.com/tv/CAhDULhAFvG/