GAE2AN Presents It’s ‘90 12 742’ Collection; A Ghostly Elegance Unearthed in Fabric

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In the realm of fashion where nostalgia meets reinvention, GAE2AN (@gae2an) Kigali, Rwandan brand, presents ‘90 12 742’, a collection that feels like a relic of time—memory meticulously stitched into fabric. It’s a body of work that doesn’t just showcase clothing but tells a story, one where the past and present exist in a quiet, haunting dialogue.

At the helm of this vision is designer Shema Gaetan (@shema_gaetan), who masterfully balances restraint with disruption. There is a sense of discipline in the tailoring—sharp, structured, and deliberate—yet it never feels rigid or unyielding. Instead, silhouettes drift between masculine precision and tender fluidity, offering a study of form that is both sculptural and deeply emotive.

The collection is not just about how clothes fit the body but how they evoke a feeling. Gaetan’s designs are marked by subtle tensions—soft fabrics sliced with sharp cuts, flowing shapes interrupted by unexpected breaks. It’s an exploration of contrasts, where structure and movement coexist in a way that mirrors the delicate friction of memory itself.

The visuals accompanying ‘90 12 742’ heighten its ethereal essence. Shot in abandoned arenas and open fields, the collection exists in an in-between space—where ghosts of the past whisper, yet signs of growth persist. The choice of setting is intentional; it places the garments in a world that is neither fully remembered nor entirely forgotten. The result is an atmosphere of quiet rebellion, where beauty is not simply displayed but questioned.

There’s something unsettling yet magnetic about ‘90 12 742.’ It doesn’t settle for polite aesthetics or fleeting trends. Instead, it lingers, challenging the viewer to look deeper. Gaetan invites us to engage with fashion not just as clothing but as a vessel for emotion, history, and transformation.

This is not just a collection—it’s an experience, a confrontation, a reflection. It doesn’t ask for admiration; it demands attention. And in doing so, it leaves an imprint that refuses to fade.

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