VIDEO: "It Is Very Exhausting Being A Black Creator" Sudanese Influencer Nyahyul Duir Slams Instagram For Racism

Influencer Nyahyul Duir, who also serves as the manager of Adirè Venture Holding Group—a Black brand-focused investment in Black fashion—has called out Instagram for racism. Nyahyul gained prominence on social media due to her striking dark skin, slender face, and long legs. However, her journey as an influencer has been inconsistent, especially after taking a break to welcome her first child.

#BeautyOfTheWeek: From Evening Gowns To Swimwear Nyahyul Duir Proves She Is A Stunner In Everything

Now back and ready to share more of her signature style, Nyahyul claims that Instagram is unfairly limiting her monetization because she is Black. She recently shared screenshots of warnings and limitations from the platform.

AND YES INSTAGRAM IS RACIST! HELLO!

This comes amid widespread concerns that social media platforms use algorithms to keep Black creators, businesses, and influencers from reaching their full potential. Let’s take Wizkid for example. If he as an article is loved by the whole African continent that would be over a billion people loving 1 artist. By mere popularity and numbers his music should simply be recommended to everyone on the planet. By introducing algorithms as far as countries and genres go, they ensure this emerging support and rise of African culture, music and fashion stays limited to African people, or at least they try to do so.

The broader issue of racism in social media platforms is nothing new. FashionGHANA.com, the first African fashion media outlet to organically reach 1 million followers on Facebook, experienced similar limitations after hitting that milestone. This led to a noticeable decline in their reach, while their foreign competitors continued to thrive unhampered. In other words the 1 million followers we had built, which can be seen at www.facebook.com/fashionghana would soon no longer see the African models, music and dark skinned beauties we post, whilst all foreign competitors we kept our eyes on were fully functional as before.

That was our first hand experience, but on a broader scale, years down the line we began to witness other African fashion pages suddenly lose their reach. As a blog, we would tend to use instagram to view updates by African fashion designers and fish stories for our media, today we hardly see a post by any of them despite the fact we follow them.

The growing sentiment among Black creators and influencers like Nyahyul is that these platforms are intentionally suppressing their content, especially if it centers on African culture or Black beauty. As the algorithms grow more sophisticated, it’s becoming easier for platforms to identify and limit content that doesn’t fit within their Western-centric standards, leading to growing frustration and disillusionment within the community.

The name of the game is to pick us out one by one so we have no clue of this reality, and with the new AI tools the world is introducing neither of this needs to be manual. The platforms can easily identify black content creators, with natural hair, or African centered fashion and reduce it’s reach. This is primarily why FashionGHANA.com continues to prioritize our readership via the blog and only use our social media these days to further promote the blog as opposed to entertaining on social media.