Nigerian Singer Tems & Vocalist From Wizkid’s ‘Essence’ Hit Song, Teams Up With Reebok To Launch New Campaign

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Temilade Openiyi, popularly known as Tems, is a Nigerian singer who burst on the international scene after featuring on Wizkid’s ‘Essence’ song.

The Nigerian singer is now teaming up with renowned sportswear brand reebok to relaunch an iconic sneaker for 2022. The sportswear giant has just announced a new campaign with the Nigerian singer.

The new campaign, dubbed “Life is Classic,” ushers in the Spring/Summer 22 line of Reebok’s Classic Leather sneakers. New releases of the throwback sneaker include the Classic Leather 1983 Vintage, which draws inspiration from the sneaker’s original 1983 iteration, and the White Gum, as seen on Terms. Archive-inspired details abound, making the sneakers great go-tos for casual outfits. Shop the newly-released unisex Classic Leather line now at Reebok.com, starting at $80.

Watch a short campaign video published on her wall.

https://www.instagram.com/reel/CaFWxKuo4mn/

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