Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 1.5K Afrocentric fashion brand Aajiya is a ready-to-wear contemporary fashion brand founded by the creative Gambian fashionista Aajiyah Maimuna Cole. The brand works to change the narrative of African fashion with aims to empower women who embrace their full identity and freedom. AAJIYAH IS HERE TO EMPOWER Her latest collection is mind-blowingly beautiful! In it, is an eclectic mix of eccentric styles obeying the laws of women empowerment. From suits to shirt dresses, palazzo pants, and more. However, the fabric used is signature(d) with print patterns reflective of what most know as cowrie shells, but in her native language Petaw, which is also the name of the collection. PETAW COLLECTION MAGNIFIES THE ESSENCE OF COWRY SHELLS In a caption of their collection presentation, the brand emphasized the following in their caption “Cowrie shells are one of Africa’s most successful and universal forms of currency in the precolonial era.” More Articles You Would Love #fGSTYLE: Are You An African Print Pencil Skirt Lover? Check These Out And Let Us Know Your Favourite! Ghanaian Fashion Brand Al Woman Presents Their 2022 Autumn/Winter Collection This of course is very true, and highlighted in an article we published in 2015 titled ‘MUST READ: Why Cowry Shells Need To Be Adopted More By Ghanaian Designers & Lovers Of Ghanaian Fashion’ as seen below. MUST READ: Why Cowry Shells Needs To Be Adopted More By Ghanaian Designers & Lovers Of Ghanaian Fashion According To The Brand This collection is all about colors, prints & rich African history. We want you to feel every piece of the garments from the collection & encourage you to push the narrative. The PETAW collection launched 3 months ago and is still available to purchase on the designer’s website, you can see the looks below. CREDITS: Founder, creative director and designer: Maimuna Cole @maiicole Models 💙💙💙 @roheeys @hvny.jpg @saptieu @felicialda @idaanjie Stylist @agneswfowler @gladysdeborah Hair @sainachune Hair assistants: @rahwashair @bbalive Makeup: @johanna_nordlander Makeup assistants: @terezaluyirika @martinandr Photoassistants @patrikschonberg Björn Weidinger Production @swedishfashioncouncil @_robindouglas Read More Like This On Gambia Look Books UPCOMING PRIORITY EVENTS! VIEW ALL EVENTS To Submit stories Email: submit@FashionGHANA.com or HashTag #FashionGHANA aajiyahcowrie shellspetal collection Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail Nana Tamakloe Founder of FashionGHANA.com and Accra Fashion Week. I'm grateful you visited, I hope you share, subscribe and share your comments or opinions below. More For You AUDIO: Nana Tamakloe Advocates Against Second-Hand Clothing on Sputnik Radio #HOTSHOTS: New fG Editorial ‘LET IT FLOW’; A Captivating Celebration of Grace, Motion,... Dr. Dione Milan K. Washington Founder Of UDEFINEU Covers The 19th Edition Of... Face Of Accra Fashion Week 2025 Opens Applications For Its Nationwide Search Top 10 Strategies To Help You Create And Grow A Successful Fashion Line... Elikem’s Attempt To Take Credit For Inspiring Bondaana’s Mahama Inauguration Outfit Backfires; Ghanaians... Kimowa’s Dazzling Cowrie-Crowned Collection Steals the Show at Accra Fashion Week 2024! PICS: View Images Of Akufo Addo’s Statue Absolutely Desecrated New Menswear Brand Fohrella Debuts A Fierce Mens Collection At Accra Fashion Week... Finally! A Ghanaian President That Champions His Nations Culture & Fashion; A Break...