Adidas Takes A Big Loss Working With Beyonce’s ‘Ivy Park’ & Cuts Ties With The ‘Gender-Neutral’ Brand

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Beyoncé and Adidas have reportedly mutually parted ways According to the Hollywood Reporter, the alleged split comes nearly two months after the “Renaissance” singer’s Ivy Park clothing line sales plummeted 50 percent, bringing in just $40 million in 2022 compared to $93 million in 2021.

“In five of the last six Ivy Park releases, roughly half of the merchandise that was produced went unsold,” the outlet reported, adding that the clothing and sneaker line was “losing money for Adidas.”

Ivy Park was originally launched by Beyonce with Topshop in 2016. However, in 2018, the singer acquired 100 percent of the brand from British billionaire Philip Green’s company after he faced allegations of sexual harassment, bullying, and racism.

The superstar later teamed up with Adidas the following year to launch an inclusive unisex line that catered to both men and women.

“This new line is fun and lends itself to creativity, the ultimate power,” the 32-time Grammy winner told Elle magazine in January 2020. “I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift.”

“I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules.”

Beyoncé unveiled her latest Ivy Park drop — dubbed Park Trail — back in January. The collection featured bright orange, blue, and camouflage pieces for kids, men, and women. The singer also tapped rapper Ice Spice to appear in the line’s campaign.

The reports of the split emerge shortly before the ‘Cuff It’ singer is gearing up to kick off her highly anticipated “Renaissance World Tour” in May.

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