A Look At How Brazil Embraced African Culture At The Just Ended Africa Fashion Week Brazil 2023

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Experts reveal that Brazilians have a penchant for vibrant and sophisticated clothing and accessories, showcasing their adventurous spirit. Many embrace a fusion of creativity and cultural identification through expressive messages.

The city of Sao Paulo, Brazil recently became a vibrant hub for fashion, welcoming designers from renowned fashion capitals such as London, Paris, Ghana, and Nigeria. The highly anticipated Africa Fashion Week Brazil, organized by Queen Aderonke Ademiluyi-Ogunwusi, wife of Oni of Ife, in collaboration with businesswoman Silvana Saraiva, Chairman of Brazil Chamber of Commerce and CEO of FeaFro Institute, showcased a glamorous fashion show.

This international event aimed to promote African culture through fashion and foster trade and investment in the creative industry. Held at the Expo Center Norte in Sao Paulo, Brazil, the three-day extravaganza, starting from May 25th to 27th, exhibited a remarkable display of Africa’s cultural heritage and fashion.

The runway witnessed the exhibition of elegant cuts, haute couture, and trendy ready-to-wear pieces. The distinct use of Adire and Ankara fabric delighted the audience. Notably, Nigeria’s prominent designer, Ejiro Amos Tafiri, presented a special showcase of Adire Oodua, featuring A-line adire dresses with statement sleeves, asymmetric tops paired with adire trousers, and long skirts with extravagant organza hems, all crafted with various types of adire.

Designers such as Fashion By Ashani, Wuraola4lar, Chiefo, Adire Teems, Pilz and Poiszn, Blingshiki, and Ejiro Amos-Tafiri, supported by the Nigerian Export Promotion Council and Enterprise Sponsors like Providus Bank, graced the runways with astounding designs that showcased Nigeria’s rich culture and dynamism in fashion.

Olori Ronke Ogunwusi, the organizer, expressed her delight in witnessing the growing recognition of Nigeria’s Adire fabric on the global stage. Queen Aderonke Ademiluyi-Ogunwusi, renowned for her commitment to African culture and heritage, is the founder of Africa Fashion Week London and Africa Fashion Week Nigeria. She is also the CEO of Adire Oodua Textile Training Hub and Vice Chairman of the House of Oduduwa Foundation.

According to Queen Aderonke Ademiluyi-Ogunwusi, Africa Fashion Week Brazil not only celebrates fashion but also serves as a platform for black emancipation. The event aims to challenge ingrained perceptions of Afro-Brazilian fashion and culture, empowering the Afro-Brazilian community to showcase their talents, redefine their identity on their own terms, and strengthen economic ties between the two countries.

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