Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 277 There has been an upside down relationship when it comes to that between designers and fashion show organizers in Africa in comparison to the rest of the world. Where in most scenarios designers, big and small, will pay to gain a slot on the runway, here in Ghana and many other African countries, most designers await their calls, and in some cases payment to exhibit their clothes on the runway. Where international, they await plane tickets and hotel confirmation. If this sound weird, don’t be surprised this is the norm for many African fashion shows. With the growth of fashion in Africa, the expansion of African print media around the world, and the overtake of social media over print media many shows in Africa are receiving a good amount of coverage that can contribute to designer branding. Buyers from UK, USA and more are in tuned into what they see in the press and social media. Some that specialize in African fashion. The tables are slowly turning, show organizers are no longer desperate to have you exhibit at their show just to fill up entertainment time, it is now becoming a question of your dedication to your branding and business ethics to be present where possible. Across the whole African continent, with the exception of South Africa, most designers only reach out to a clientele base of close friends, people that see a design they like, or people who shop with them based on convenience. There is only a handful of African designers whose branding and popularity are calling upon clients from near and far. Fashion shows are costly business events where people are paid and sometimes entertainers because some designers alone are not exciting enough to pull a crowd. All this is only for designers to sell and promote their designs without contribution. It is only courtesy that some respect and payment is due, as one will do if they were abroad. Organizers need to network together and reframe from paying or even inviting designers for free. Africa is currently at it’s turning point. Fashion show organizers need to grant opportunities to new emerging designers who respect business relations and are making just as great designs as the older generation. Despite what some may think in Africa, the difference between up-and-coming designers and many of the older designers in most cases is just a facebook page away, of which fans can be bought for less than a few dollars. In fact, with the growth of the industry across Africa, now is the worst time for designers to be disobedient with branding. This is not to ignore the notion that fashion show organizers also need to take a fair approach and stop giving free entries to friends and people they wish to befriend whilst over-pricing new designers and non-associates. Find More articles like this By clicking the link or following the menu links Articles/Blog->Articles By Type->Progressive Insights and Advice african fashionafrican fashion designerseventsfashionfashion show organizers Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail Nana Tamakloe Founder of FashionGHANA.com and Accra Fashion Week. I'm grateful you visited, I hope you share, subscribe and share your comments or opinions below. More For You VIDEO: Watch The Moment Miss Grand Ghana 2024 Won Best Evening Gown VIDEOS: Watch Davido Kingly Strutt Down The Lagos Fashion Week 2024 Runway Showing... Jewelry Trends We’ve Been Seeing for Winter #OOTD: Floral Grandeur To Die For! Nigerian Brand O’MAAN Studio’s Statement Petal Suit... BRICS Banknote Unveiled In Kazan Russia & How Accra Fashion Week’s Involvement Can... PICS: Black Sherif Switches Up To Post-Apocalyptic Fashion For His Upcoming Single ‘REBEL... VIDEO: Watch The Iconic Moment Where Miss Grand France 2024 Safietou Kabengele Removed... STG Designs Drops Stunning AI Visuals Of Stylishly Elegant African Woman & Their... #fGSTYLE: African Women Are Showing The World How Haute Kaftans Can Be &... #OOTD: Ghanaian RTW Brand Awula By Aaley Drops A Must Have Summer Bomb... 2 comments Frederick Chapman October 2, 2013 - 3:27 pm Thanks for inviting me to the facebook group, I love your blog, much better than I thought. I will be in Ghana in November. Keep intouch. Fred Tiny Mensah October 2, 2013 - 5:17 pm this is so true. thats what happens and then nobody prospers. when ppl are buying gucci they complain. meanwhile they dont pay their fellow ghanaians. asem Comments are closed.