VIDEO: Afro Hair as a Symbol of National Pride in Fiji: A Lesson for Weave Wearing Women In Africa

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In the South Pacific islands of Fiji, the traditional hairstyle known as Buiniga—a natural, voluminous style that closely resembles the Afro—has been a longstanding symbol of Fijian cultural identity and pride. While modern beauty trends have led some to abandon this natural hairstyle in favor of straightened hair, young Fijians like 18-year-old student Arieta Digutu are proudly reclaiming this traditional look. Arieta participated in a beauty pageant specifically honoring the Buiniga style, emphasizing its importance to Fijian heritage. “This competition is important because we have to keep our culture,” she said, following the example set by her mother and aunt, who continue to wear their hair naturally.

Much like the Fijians, Africans have a rich history tied to natural hair, with the Afro being one of the most iconic symbols of Black pride. Yet, modern influences and global beauty standards have seen many African women opt for weaves, wigs, and straightened hairstyles, sometimes to the detriment of their natural hair. This growing disconnection from natural hair might be compared to the Fijian struggle to keep Buiniga alive.

African societies could take a cue from the Fijian pride in their cultural hair traditions. The Buiniga isn’t just a hairstyle; it’s a declaration of Fijian identity. In a similar vein, African hair, particularly the Afro, should be celebrated as an emblem of African heritage and identity rather than masked under Eurocentric beauty standards.

Fijians like Arieta are fighting to preserve their natural hair culture, recognizing its deeper significance beyond aesthetics. Africans could similarly benefit from embracing their natural Afro-textured hair. By doing so, African women would not only be honoring their roots but also challenging global beauty norms that often marginalize Black beauty.

As Fijians continue their efforts to maintain the relevance of Buiniga, African women should be inspired to reclaim the Afro as a symbol of their identity, beauty, and strength. Rather than adopting weaves and wigs as the default, African women can find empowerment in their natural hair, turning back to styles that reflect their rich cultural heritage. It’s not just about hair; it’s about embracing who you are unapologetically.

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