AJABENG Presents The Look Book For The ‘Awake Ghana’ Collection

AJABENG just released its Ghana Awake Collection (Fall 22) inspired by the work of Ugandan-Sudanese photographer Richard Lokiden Wani.

The collection follows their last collection titled AfroRomance Collection (SS 21). This new collection offers a window into the soul of AJABENG and underscores the brand’s proclivity for exquisitely made garments as well as thought-provoking social commentary in equal measure.

Ajabeng’s Ghana Awake Collection celebrates the effortless beauty, the richness of spirit, and the sense of worth that characterizes everyday Ghanaians. The collection follows a 70s-style Ghanaian fashion presentation with modern wide-leg pants as opposed to bell bottoms.

According To The Brand

Aesthetically, the oversized silhouettes of the Ghana Awake Collection are a reference to the often ill-fitting “Obroni wawu” (literally ‘dead white man’s clothing’) secondhand clothing that regrettably, continues to be a key part of the modern Ghanaian wardrobe.

Ouftis from the collection below work to redefine the everyday Ghanaian “garb” in a modern, culturally aware, ethical, and environmentally sustainable way. See it below.

Read More Like This On

[penci_button link=”https://www.fashionghana.com/category/african-fashion-news/about-ghana/” icon=”fa fa-address-book” icon_position=”left” radius=”5px” size=”small” text_color=”#ecd29a” text_hover_color=”#ffffff” background=”#111111″ hover_bgcolor=”#000000″]Ghana[/penci_button] [penci_button link=”https://www.fashionghana.com/category/african-fashion-news/lookbooks/” icon=”fa fa-address-book” icon_position=”left” radius=”5px” size=”small” text_color=”#ecd29a” text_hover_color=”#ffffff” background=”#111111″ hover_bgcolor=”#000000″]Look Books[/penci_button]
 

UPCOMING PRIORITY EVENTS!

[penci_button link=”https://www.fashionghana.com/events/” icon=”fa fa-address-book” icon_position=”left” radius=”5px” size=”small” text_color=”#ecd29a” text_hover_color=”#ffffff” background=”#111111″ hover_bgcolor=”#000000″]VIEW ALL EVENTS[/penci_button][articlebottom]