All You Need to know About Designer Brand AJabeng X Okuntakite Spring/Summer 2023 Collection.

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AJabeng is a fashion brand that promotes the retro fashion of elite Ghanaians from the post-independence era.
The brand known for its minimalistic designs produces sleek comfy outfits yet elegant.
After the awake Ghana campaign, AJabeng follows suit with another amazing minimalistic collection campaign, this time around co-designed by renowned Ghanaian artist and socialite Okuntakite.

About Okuntakite

Joseph Awuah-Darko popularly known as Okuntakite is a Ghanaian social entrepreneur, artist, and philanthropist.
A glance through Okuntakite’s Instagram and you realize his love for fashion and luxury. He always looks stylish effortlessly.

His collaboration with AJabeng is a great one as both of them represent the same value of projecting the richness of spirit of the Ghanaian culture and their love for earth-toned colors.

About their collaboration

According to the brand;

The collaboration seeks to underscore both AJABENG and Okuntakinte’s commitment to the development of the African creative ecosystem and inspire meaningful and impactful cross-disciplinary collaboration among African artists.

While both AJABENG and Okuntakinte have a shared penchant for clean structural design elements, this collection seeks to bring Okuntakinte’s unique interpretation of Afro-minimalist design to the signature AJABENG aesthetic. The designs stay true to the ethos and aesthetic of both collaborators, with a focus on storytelling, minimalist cuts, natural colors and materials.

The collection made its runway debut at the Institute Museum in Accra, Ghana in October 2022 with part of proceeds from the sale of the collection going towards the museum’s Noldor Artist Residency.

See all the amazing pieces from the runway presentation below

 

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