Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 582 The Maasai of Kenya and Tanzania embody one of the most powerful images of tribal Africa – but it’s a guise that’s becoming increasingly imitated. Companies around the world have, for some time now, continued to exploit the Maasai’s iconic cultural brand in a bid to infuse a patina of exoticism to their products and increase sales. The most familiar, perhaps, harks back to Louis Vuitton’s 2012 spring/summer men’s collection which included hats, shirts and scarves inspired by the Maasai Shuka – a traditional African blanket cast in colourful shades of red and blue. More Articles You Would Love VIDEO: #Sapologie! New Hashtag For Well Dress Men: Ivorian Men Challenge Congolese To Sapeurs Culture Mercedes-Benz Cape Town Fashion Week: Top-notch South African Designers Unveil Their 2014 Spring/Summer Collections The key issue here is that the Maasai people aren’t compensated for anything sold under these luxury brands’ names despite having helped them sell billions of dollars worth of goods worldwide, according to Light Years IP, a Washington DC nonprofit that works on public interest intellectual property issues internationally. As a result, another group known as the Maasai Intellectual Property Initiative (MIPI) has been created to challenge companies referring to or copying the signature Maasai style without a licensing agreement. Louis Vuitton’s menswear SS12 show featured knits very similar to the Maasai Shuka (AFP/Getty Images) It hopes that by working with the community and forcing companies to obtain licences from the Maasai that reasonable funds can then be distributed to the people. “Nearly 80 per cent of the Maasai population in Kenya and Tanzania are living below the poverty line,” the website explains. “Yet their distinctive and iconic cultural brand and intellectual property concepts have been used commercially around the globe.” Just as Burberry has the right to copyright and trademark its signature check, so too the Maasai should be able to protect its traditional designs. Read More Here http://www.independent.co.uk/life-style/fashion/maasai-people-cultural-appropriation-luxury-fashion-retailers-louis-vuitton-east-africa-intellectual-a7553701.html [penci_button link=”https://www.fashionghana.com/category/african-fashion-news/about-kenya/” icon=”fa fa-address-book” icon_position=”left” radius=”5px” size=”small” text_color=”#ecd29a” text_hover_color=”#ffffff” background=”#111111″ hover_bgcolor=”#000000″]Kenya[/penci_button] [penci_button link=”https://www.fashionghana.com/category/african-fashion-news/culture/” icon=”fa fa-address-book” icon_position=”left” radius=”5px” size=”small” text_color=”#ecd29a” text_hover_color=”#ffffff” background=”#111111″ hover_bgcolor=”#000000″]Culture[/penci_button] cultureculture appropriationfashionmassaipay dues Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail Nana Tamakloe Founder of FashionGHANA.com and Accra Fashion Week. I'm grateful you visited, I hope you share, subscribe and share your comments or opinions below. More For You BRICS Banknote Unveiled In Kazan Russia & How Accra Fashion Week’s Involvement Can... VIDEO: Nana Kwame Bediako Criticizes Ghanaian Protestors Brutalized By Police From The Comfort... Nana Akufo-Addo Receives Global Citizen Award From Europeans Whilst Ghanaians Label Him A... 100’s Of Law Abiding Ghanaians Citizens Set To Protest Nana Akufo Addo’s Gvt... VIDEO: If You’re Not Aware Of Galamsey, Watch Influencer Hamamat Break Down Ghana’s... Andrew Tate Goes Viral for Calling Out Ugandan TV Presenter Simon Kaggwa Njala... VIDEO: 18 Yr Old Ghanaian Schoolboy Stabbed To Death Over Petty Student Argument;... VIDEO: Journalist Berla Mundi Goes Viral After Exposing Nana Akufo-Addo’s Complicity In Galamsey... VIDEOS: Watch Videos Of European & American Victims Of MonkeyPox & 5 Notes... VIDEO: London Shuts Down for Ashanti Royalty In Historic Akwasidae Celebration Courtesy Of...