Arsenal Unveils New Away Kit In Collaboration With LABRUM London

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Arsenal and Adidas have unveiled the 2024/25 away kit, designed in collaboration with LABRUM London, founded by Sierra Leone-born Foday Dumbuya. The kit, mainly for away games, celebrates Arsenal’s connection to its supporters across the Black diaspora.

The black jersey features a hand-drawn zig-zag graphic representing the flow and movement of people, echoing patterns found in African fabrics. Green and red stripes adorn the collar and shoulders, symbolizing pan-Africanism.

In addition to the kit, Labrum and Adidas released a five-piece capsule collection, including jackets, a tee, a jumper, and track pants. Each piece showcases a reworked Labrum London logo with the ‘Nomoli’ icon, symbolizing protection and prosperity.

Dumbuya’s designs merge West African heritage with Western tailoring, telling powerful cultural stories. His work with Labrum London has earned acclaim, including the Queen Elizabeth II Award for British Design presented by King Charles III.

This new Arsenal kit marks the second collaboration between Labrum and Adidas this summer, with Sierra Leone’s Olympic kits also designed by the duo.

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