One observation about Afrobeats and African musicians is that they seem to get more wierd as they become more successful, or could it be that, unless they are willing TO BE WIERD before the whites embrace and compliment them with success? Currently, we see Ayra Starr dressing like a call girl, Tems, who, while dressing decently, is often critiqued for her perceived lack of talent beyond her feature on Wizkid’s “Essence,” and Burna Boy, who has also been subject to scrutiny.
In Ghana, popular artists like Black Sherif continue to dress in unconventional ways that is uninspiring. A common thread among these mentioned artists is their association with major labels such as Sony and UMG. For those less familiar with the music industry, it’s important to understand that these behaviors are not random. They are often influenced by think tanks and paid stylists who decide their outfits. These outfits are typically by Western brands that financially support the record labels, pushing these musicians to adopt looks that are sometimes awkward and, in some cases, controversial.
Burna Boy’s recent controversial look would not have been as criticized if he had kept his jacket on during the Louis Vuitton show.
This event, which took place yesterday in the run-up to the Paris Olympics, featured a star-studded menswear showcase at the headquarters of the U.N. cultural agency UNESCO in Paris. Models paraded in garments of various skin tones around a giant globe on grass patterned in Vuitton’s signature Damier check, creating a visual symphony of diversity.
In the video below, Burna Boy is seen shirtless with a hat on his head, a big fail either by him or his stylist, as he has a quick chat with Pharrel Williams. This is just so cringing!
Louis Vuitton invited numerous Afrobeats artists, including Wizkid, Burna Boy, and Rema. With the rising influence of the African continent, these artists are becoming a target market for Western brands, leading to significant spending on these celebrities. To maximize their investments, brands often require these celebrities to attend events in their clothing and sometimes act or dress outrageously. Unfortunately, it is often the black participants who end up looking the most foolish, as they are perceived to be more eager for cash and stardom. While this might not necessarily apply to Burna Boy, the underlying influences remain uncertain.
Despite these trends, many Afrobeats artists continue to maintain their integrity while producing great music. It is essential to recognize and support those who remain true to themselves amid the industry’s pressures.
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