VIDEO: Watch The Virtual Presentation Of FashionGHANA ‘DIRECTION’ Collection Alongside Runway Images

by Nana Tamakloe March 16, 2022

March 16, 2022 1.8K views

FashionGHANA.com recently outdoors its virtual presentation of their latest collection dubbed ‘DIRECTION’. The collection embodies the future of African fashion by embracing trends that have emerged from African cultured designs whilst amplifying them to reach an international audience.

The virtual show which is an installment of the world-renowned Accra Fashion Week show sees models strut in astonishing outfits at the Circle Dubai venue. Organizers behind FashionGHANA which carried the mantle of setting the pace for promoting African fashion around the world and making it trend believe the ‘Direction’ collection is evident that African fashion can easily be fixated in the glamourous end of ready-to-wear outfits.

“For the most part, we have seen African fashion usually take its place as remakes of western designs with the fusion of African print, or alternative designs that are far from ready to wear, ie. couture. At FashionGHANA our aim was to seep through the intricate attributes of ready-to-wear whilst being style-conscious not just current trends, but also of what the average Ghanaian lady wears. We believe this is what gives the Direction collection its extreme attraction.” – Nana Tamakloe

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The direction collection which was virtually outdoors on the 15th of March 2021, is a limited collection set for pre-orders and will be ready to ship from 28th March 2021. The virtual show was produced by FashionGHANA.com and features models from Confidence Models. Filmed by Jay Apps and images by Gradient Images. Watch the video below and see the rest of the runway images further down.