Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 258 [articletop] [penci_button link=”https://www.fashionghana.com/category/african-fashion-news/about-ghana/” icon=”fa fa-address-book” icon_position=”left” radius=”5px” size=”small” text_color=”#ecd29a” text_hover_color=”#ffffff” background=”#111111″ hover_bgcolor=”#000000″]Ghana[/penci_button] [penci_button link=”https://www.fashionghana.com/category/african-fashion-news/lookbooks/” icon=”fa fa-address-book” icon_position=”left” radius=”5px” size=”small” text_color=”#ecd29a” text_hover_color=”#ffffff” background=”#111111″ hover_bgcolor=”#000000″]Look Books[/penci_button] Smock has always been a powerful Ghanaian fabric, like that of Kente, but let’s just say it can be seen as the little sister of kente. Not as well branded and not so distinctive with it’s colours, but nevertheless is a pride of Ghana yet to be fully tapped into the mainstream market. For the most part the smock fabric has only been used to make very traditional style dresses that are very outdated mainly embraced only by those in the rural areas. However, Gertrude Kunde-Kwallinjam saw it differently. She saw something that could be turned into a high fashion brand and run with it. She set up the brand smockyworld roughly 4 years ago in Northern Ghana. In her early days, the brand was main creating smart casuals for the odd northerner in the work place. Efe Keyz In SmockyWorld Clothing Fast forward to 2018, she made a conscious decision to sway more into gowns and high fashion looks. She made her first appearance on the runway at Accra Fashion Week Summer Harmattan 2018 with an outstanding collection filled with vibrant colours. SmockyWorld is not the first fashion brand to put a smock dominated brand on such a platform or level. However, she business aesthetic, her passion to push the culture of the north and the growth of SmockyWorld, has excelled tremendously it is unbelievable and incomparable. And this was acknowledged at the GOWA Awards 2020. Gertrude Kunde-Kwallinjam left the hall bagging the Entrepreneur of the Year Award 2019. Gertrude, CEO of SmockyWorld With Her Award Why this had a little more magnitude than her last award, FashionGHANA Honours & Awards 2019 for Best New Designer, is she was up against other female entrepreneurs from various sectors of the world. Gertrude’s hard work and success is definitely something that shouldn’t be overlook, this win for the mother of three should be an inspirational and motivational pact for all female designers and mothers. See all images from the awards night below. PICS: See All The Fabulous Images From The Just Ended Ghana Outstanding Woman Awards (GOWA) 2019 Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail FashionGHANA Admin FashionGHANA.com is a Fashion PR Company, Events planning & management team as well as Africa's leading Fashion Media House. Get Intouch with us and let's see how we can help you grow. info@FashionGHANAcom More For You February by Serwaa Introduces ‘SƐWAA’ with Ahwenepa Nkasa Transitional Collection VIDEO: VLISCO Unveils the New Collection of “Satin Royal” for the festive Season... VIDEO: Nigeria’s Chidimma Vanessa Adetshina Robbed Off Miss Universe 2024 Title & Receives... After Pushing Out Chidimma, Miss SA’s European Queen Drops Out Of Miss Universe;... #BeautyOfTheWeek: Meet The Gorgeous Doctor & Pageant Queen Of Botswana, Dr. Thanolo C.... Farewell to a Trailblazer: Guinea-Bissau’s Dina Adão Passes Away, Leaving a Legacy On... VIDEOS: Watch Chidimma Vanessa Celebrate At Miss Universe 2024 Whilst Dancing To Ghanaian... Africans Have Proudly Accepted Trick Daddy’S Claim As A Non ‘African American’ –... Stunning Cassandre Jacques Exits Miss World Dominican Rupublic Amid Uproar Over Haitian Heritage... #MODELCRUSH: Senegal’s Rising Star Ndey Touty Sakho Checks All Beauty Boxes & Effortlessly...