Ghanaian Designer Ajabeng New Feiz Collection Is An Ode To The Old Gold-Coast Fashion

Ghanaian designer Ajabeng has just released her Spring/Summer 2021 collection, led by  Travis Obeng–Casper released a new collection. The emerging ‘Afro-minimalist’ brand is inspired by his mother’s eclectic retro fashion sense and his keen interest in the world of design.

In a statement by the designer;

FEIZ TWO – SS21 is sequel to AJABENG’s debut collection FEIZONE (AW20) released in January 2020. The collection stays true to the silhouettes of FEIZONE while infusing feminine design elements inspired by womenswear of Ghana’s post-independence era. The collection is a nod to the elegant simplicity of the women of the time who expertly skirted both the conservatism of traditional Ghanaian womenswear and the risqué liberalism demanded by the burgeoning highlife scene of the 1960s. The bold elegance of that era has been hardwired into Ghanaian women’s fashion for decades and resulted in a symbiosis of tradition and innovation in Ghanaian women’s fashion.

Technically, the collection expands the FEIZONE’s colourway, albeit slightly, while maintaining AJABENG design staples such as covered buttons and oversized pockets. The result is a beautiful and expertly crafted collection that delicately balances elegance, femininity, minimalist design and cultural relevance.

So much artistry going on with these collection watching each piece of work takes us back to the old Gold-coast fashion era, the aesthetic come off as a blend of old and new as a few of the pieces have a bit of androgynous feel to them which are more current but not forgetting it’s main root.

View the collection below

Credits

Brand @ajabeng.gh

Creative direction/Styling: @obengcasper
Photographed by: @commonjuls
Model: @eyiwaa_gold
MUA/Assisted by: @ellaodoom