How Senegalese Designer Ashara Wowed Industry Players At Accra Fashion Week 2023 Summer/Harmattan

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Ashara, the sweet, royal-sounding name, is a unisex ready-to-wear brand for the exquisite man and women of today. ASHARA founded by Aissata Maimouna Sambou is a brand of casual chic clothing of excellence with an African touch. The brand reflects the “Afro attitude” of Fashion.

In a world where Afro-futurism is on a rise, Ashara might just be the brand you need and their latest collection at Accra Fashion Week spoke to this.

Showcasing for the first time in Ghana, Accra Ashara presented its Summer Harmattan collection, using locally based fabrics. The collection was composed of an astonishing array of outfits ranging from blazers to pencil dresses, to slit resort designs flaunted by Ghana’s top models.

The brand is highly concerned about sustainability in the African market, hence why they are advocates of “local consumption” and continue to use local materials such as Rabbal, wax, woven loincloth, and many more such materials.

The collection alluded to all fashion seasons and left a remarkable impression on the many industry players that attended the fashion week. See the stunning looks below and contact them via www.AccraFashionWeek.org/ashara.

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