“People From The West Are Biting From Africa!” – Broadcaster K.O.D Sends Message To African Creatives

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FashionGHANA Awards Honoree, designer and broadcaster, Kofi Okyere Darko popularly known as KOD has made a call to Ghanaians and other African nations to aim towards ownership and control of creativity that comes from the continent in acknowledging that major western fashion brands are ‘biting’ our culture.

KOD who recently sat down to discuss matters with Face2Face Africa elaborated on how foreign brands are emulating our culture such as Ghana’s rich kente cloth without acknowledging or crediting us or the origin of the handwoven cloth which symbolizes royalty.

“People from the West are bitting from our Africa. I am sure by now you’ve seen our kente being replicated. Major fashion designers are using our ‘ahenema’ as well without giving us credit and they are charging so much,” he said.

He urged Ghanaians in the interview to own the narrative and sell their culture in their unique designs.

“There is no patent for some of these things but who do you blame? It is up to us Africans and people in the African creative space to go all out and own what is ours proudly otherwise other people are going to bite from here and it’s always been like that,” he added.

Watch the interview below.

[videopress bURzdXtK]

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