VIDEO: Watch Maxhosa Fuse South African & Japanese Culture In His Latest SS22 Collection Showcased At Tokyo

by Nana Tamakloe September 22, 2021

September 22, 2021 2.1K views

Maxhosa is own of South Africa’s renowned fashion brands launched in 2012 by creative designer Laduma Ngxokolo. The brand is a knitwear-orientated brand that works to create high-end garments heavily infused with South African culture, especially that of the Xhosa tribe.

The fashion brand ventured to Tokyo, Japan to unveil it’s Spring/Summer 2022 collection titled “Lindelwa: We are the ones they have been waiting for”. It was showcased at the Rakuten Fashion Week in the city of Tokyo which marks his first fashion show for 2022.

The runway collection was composed of very vibrant statement pieces such as beaded headpieces and necklaces, kimonos, maxi skirts, cardigans, hats, and more. The decision came through a collaboration with Tokyo Knit via Awa’Tori for the production of a collection in both South Africa and Japan.

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Ngxokolo fused the Xhosa and Japanese cultures with his creativity.

According to the designer “Both cultures have passed on storytelling from one generation to the next. The stories that we found in our research led us to discover myths that have a sense of moral value when told. The Japanese have warrior stories of battles, similar to most cultures in South Africa.

He continued “The Samurai, for instance, have traditional regalia that differs between ranks, different tribes, and cultures … in our country, the same thing exists within the many sub-tribes of South Africa and their traditional garments,”