Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 2.1K Ghanaian fashion brand SmockyWorld just proved to the world, not all fashion businesses were desecrated by the coronavirus pandemic as they opened their new Flagship store in the capital of the northern region of Ghana, Tamale, right on top of UMB Bank. SmockyWorld is an outstanding fashion brand founded by multiple award-winning entrepreneurs Gertrude Kunde-Kwallinjam. Gertrude Kunde Kwallinjam A Ghanaian smock is a term commonly used for a plaid shirt that is similar to the dashiki, worn by men in Ghana. However, the smock is also a term used for fabric made of hand-loomed strips popularly called Strip Cloths. They are made of a mixture of dyed and undyed cotton loom and are originally from the northern part of Ghana and other parts of West Africa. This fabric is as the central definition of the SmockyWorld brand as it continues to create contemporary fashion with the said unique fabric coined by craftsmen from the North. Many brands have pushed the edge with the Smock fabric, although none of them have been able to carry the mantle as far as SmockyWorld. More Articles You Would Love Exopa Model Agency To Host Face of Exopa Finale, December 29 Adina Thembi Is Coming For The Best Dress Ghanaian Celebrity! Don’t Believe? See 10 Hot Viral Looks According to Gertrude, the northern market is already choked with duplicates and imitations of their brand. Gertrude’s business aesthetics has however blessed her brand SmockyWorld with the ability to cross-city and national borders. To Gertrude, the Smock is just an alternative to the Kente, or another fabric simply used for fashion “The Smock is not just an ordinary fabric, it’s authentic, durable and has existed for years reason it’s has a historic background to it.” She continues to explain why the fabric is prevalent in every SmockyWorld outfit “Each smock design tells a story about the north and the people. It’s woven by the villagers and so it’s a means to give back to society by patronizing them to enhance their livelihoods.” Despite having a showroom already in Tamale, the organization felt it was time to open a new space in Tamale with an ultra-modern showroom in the center of town. The launch of their new shop was celebrated with close clients, staff and relatives. See the images below. Read More Like This On Ghana Industry Creatives & Events UPCOMING PRIORITY EVENTS! VIEW ALL EVENTS To Submit stories Email: submit@FashionGHANA.com or HashTag #FashionGHANA galleryGertrude Kunde-Kwallinjamnew shoppicturesmockyworld Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail Nana Tamakloe Founder of FashionGHANA.com and Accra Fashion Week. I'm grateful you visited, I hope you share, subscribe and share your comments or opinions below. More For You Farewell to a Trailblazer: Guinea-Bissau’s Dina Adão Passes Away, Leaving a Legacy On... VIDEOS: Watch Chidimma Vanessa Celebrate At Miss Universe 2024 Whilst Dancing To Ghanaian... Africans Have Proudly Accepted Trick Daddy’S Claim As A Non ‘African American’ –... Stunning Cassandre Jacques Exits Miss World Dominican Rupublic Amid Uproar Over Haitian Heritage... #MODELCRUSH: Senegal’s Rising Star Ndey Touty Sakho Checks All Beauty Boxes & Effortlessly... VIDEO: “Are You Happy Sleeping With A Married Man?” Designer Gracelyn Quansah Walks... 6 Tips to Help You Take Care of Your Curly Hair VIDEO: Watch The Moment Miss Grand Ghana 2024 Won Best Evening Gown VIDEOS: Watch Davido Kingly Strutt Down The Lagos Fashion Week 2024 Runway Showing... Jewelry Trends We’ve Been Seeing for Winter