South America Prepares For African Fashion As CEO Of AFW Nigeria Launches Africa Fashion Week Brazil

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Lawyer and Chief Executive officer of Africa Fashion Week London and Nigeria, Ronke Ademiluyi Ogunwusi, has said that African Fashion Week Brazil is organized to bridge the gap between African designers and Africans in the diaspora.

Ronke Ademiluyi Ogunwusi

She noted that the cultural display, being a tourism boost to the nation, would take place in Brazil in May with the aim of projecting African pride.

“Our main focus is to use fashion as an instrument of cultural sustainability and social change.” Ademiluyi Ogunwusi disclosed this in an interview, with the press in Lagos. “We are excited to announce that the Africa Fashion Week brand will be debuting in Brazil from May 25 to May 27 at the EXPO CENTRE NORTE-BRAZIL, SÃO PAULO/SP.”

“For 12 years, our brand has consistently presented works of more than 1200 emerging and established designers to a global audience in London, one of the fashion capitals of the world.” she continued “AFWN, being one of the fashion pillars in Africa that fills the gap and brings African and non-African designers to limelight is moving to Brazil to extend the heritage,”

Afro Brazilians in African attire

According to the organizers, “The Fashion Week in Brazil is a tool to combat structural racism that still keeps the London and African Fashion Week Nigeria circuit.” The Africa Fashion Week trademark today is not owned by any entity. However, Ronke has managed to obtain that in Nigeria and London, all whilst trademarking the abbreviation AFWN and AFWL for the past 13 years. Africa fashion week Brazil is an expansion of Africa Fashion Week London and Nigeria.

“It’s our first time of showcasing African designers in South America and our aim is to showcase about 25 designers. At the moment, we have designers from Nigeria, Tanzania, Cameroon, South Africa, Congo, the Caribbean, and Afro-Brazilian designers.”

“We’ll be having important personalities as well as our partners in Brazil under the leadership of the Businesswoman, Silvana Saraiva“ she said.

Ademiluyi-Ogunwusi, also cultural ambassador to Queen Moremi Ajasoro, noted that almost 90 million people of Yoruba ancestry live in Brazil and were deeply involved in the African Cultural promotion.

“Accessibility, Inclusion, Diversity, and Sustainability are the themes for Africa fashion week Brazil,” she said.

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