Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 6.6K [articletop] [penci_button link=”https://www.fashionghana.com/category/african-fashion-news/about-ghana/” icon=”fa fa-address-book” icon_position=”left” radius=”5px” size=”small” text_color=”#ecd29a” text_hover_color=”#ffffff” background=”#111111″ hover_bgcolor=”#000000″]Ghana[/penci_button] [penci_button link=”https://www.fashionghana.com/category/african-fashion-news/celebrity-watch/” icon=”fa fa-address-book” icon_position=”left” radius=”5px” size=”small” text_color=”#ecd29a” text_hover_color=”#ffffff” background=”#111111″ hover_bgcolor=”#000000″]Celebrity Watch[/penci_button] With news of Matthew M Williams‘ appointment to the house of Givenchy still fresh, Quartz has reported of a new study published by investment company Bernstein. The analysis hints that “successful” creative directors of luxury fashion brands average a five year “expiry date.” The report appears to underscore recent creative director moves, with data informed by big news like Raf Simons swapping Calvin Klein for Prada, Clare Waight Keller’s tenure as artistic director of Givenchy and Kim Jones‘ appointment to Dior. Bernstein considered company profitability, share prices and enterprise value (an estimation of total value) when appraising the performances of creative directors. Akiharu Ichikawa/Hypebeast Jp Crucially, Bernstein discovered that after a five year stretch with any one creative director, a company’s fortunes would decline. This may explain why powerhouses like LVMH and Kering are more keen to replace their creative directors in short timeframes, regardless of critical success or output. Bernstein’s other major finding supports this capital-driven theory: it found that each company’s profitability only increased the longer their CEO remained consistent. More Articles You Would Love #OOTD: Sierra Leone’s Queen Of Style Sai Sanko Is A Killer This Print Robe Dress #fGSTYLE: 10 Times Symply Tacha Gave Us Jaw-Dropping African Print Inspired Looks To Die For Note that these findings aren’t without scrutiny. Bernstein’s sample size is derived from only 18 modern creative directors and doesn’t consider the correlation between creative directors and the company’s revenue source. For instance, labels like Hermès and Chanel are likely to profit greatly from accessories, bags, scents and shoes regardless of their creative leads. Furthermore, some creative directors are so new and some labels are so much smaller than the luxury giants that they were not considered when assembling the results. Nevertheless, the idea that the flash of a new creative director will only provide a temporary boost to sales, regardless of output, isn’t without merit. Though also affected by coronavirus, Alessandro Michele‘s Gucci has recently seen slowing sales growth as the creative director nears his fifth year at the luxury house. Naturally, it’s unlikely that Michele will be shown the door any time soon, the moment may come where his vision for Gucci will be forced to shift to recapture the magic. Recent reports have suggested that the luxury industry will not recover from the coronavirus pandemic anytime soon, with some analysts expecting bad fortunes to last until 2022. Source Quartz UPCOMING PRIORITY EVENTS! [penci_button link=”https://www.fashionghana.com/events/” icon=”fa fa-address-book” icon_position=”left” radius=”5px” size=”small” text_color=”#ecd29a” text_hover_color=”#ffffff” background=”#111111″ hover_bgcolor=”#000000″]VIEW ALL EVENTS[/penci_button][articlebottom] Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail FashionGHANA Admin FashionGHANA.com is a Fashion PR Company, Events planning & management team as well as Africa's leading Fashion Media House. Get Intouch with us and let's see how we can help you grow. info@FashionGHANAcom More For You February by Serwaa Introduces ‘SƐWAA’ with Ahwenepa Nkasa Transitional Collection VIDEO: VLISCO Unveils the New Collection of “Satin Royal” for the festive Season... VIDEO: Nigeria’s Chidimma Vanessa Adetshina Robbed Off Miss Universe 2024 Title & Receives... After Pushing Out Chidimma, Miss SA’s European Queen Drops Out Of Miss Universe;... #BeautyOfTheWeek: Meet The Gorgeous Doctor & Pageant Queen Of Botswana, Dr. Thanolo C.... Farewell to a Trailblazer: Guinea-Bissau’s Dina Adão Passes Away, Leaving a Legacy On... VIDEOS: Watch Chidimma Vanessa Celebrate At Miss Universe 2024 Whilst Dancing To Ghanaian... Africans Have Proudly Accepted Trick Daddy’S Claim As A Non ‘African American’ –... Stunning Cassandre Jacques Exits Miss World Dominican Rupublic Amid Uproar Over Haitian Heritage... #MODELCRUSH: Senegal’s Rising Star Ndey Touty Sakho Checks All Beauty Boxes & Effortlessly...