Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 283 [articletop] Nigerian womenswear brand Fashpa recently released its new campaign for July, #WhoisMel. It celebrates the launch of the new diffusion line and celebrates authenticity through individual style. Mel which is an acronym for “Making Everyone Luxury” is the completely new high street line by the Fashpa design team. Mel is a fun, girly wearable collection that also captures the chic minimalist energy of Fashpa targeted at a style conscious customer, who is strong, fierce, soft, feminine, and embraces her inner beauty. The debut collection consists of a range of Ready to Wear fashion staples with the signature Fashpa focus on Fit, Fabric and Finish. More Articles You Would Love Hot Shots: Celebrating Women’s Month Couldn’t Be More Creative; See Part 2 Of The Fabulous ‘BREAKING SILENCE’ Editorial By Emmanuel Arewa PICS: Juliet Ibrahim Raises Eye Brows As She Celebrates Her Birthday In Black The campaign presents us with different personalities with a shared value: they all have their own individual style. The cast is made up of three fashion bloggers or MEL girls and is shot in everyday situations in Lagos. The first person in the campaign is Deto Tejuoso a 22-year-old model and influencer who isn’t afraid to take risks. Her style is diverse and different. Next is a makeup artist and fashion/beauty blogger Dodos Uvieghara, with over 70k followers as well as being a successful makeup artist, Dodos is a major influencer with a minimalistic and fun style, she makes sure to always go for staples that can work with many looks. Finally, it ends with Toyin Jolapamo who has managed to combine her day job in corporate communications and her fashion blog The Soho Sister. Watch the campaign video Credits Brand: Fashpa| @fashpaVideographer: Fashpa Style Lab | @fashpa Influencers: Deto Tejuoso | @detoblack, Dodos Uvieghara | @iamdodos_style, Toyin Jolapamo | @thesohosister Creative Direction: Fashpa Style Lab | @fashpa Source: Beellanaija.com See More Look Books Here. [su_carousel source=”category: 42″ limit=”10″ link=”post” width=”620″ height=”230″ items=”2″ autoplay=”12000″] [penci_button link=”https://www.fashionghana.com/category/african-fashion-news/about-ghana/” icon=”fa fa-address-book” icon_position=”left” radius=”5px” size=”small” text_color=”#ecd29a” text_hover_color=”#ffffff” background=”#111111″ hover_bgcolor=”#000000″]Ghana[/penci_button] [penci_button link=”https://www.fashionghana.com/category/african-fashion-news/lookbooks/” icon=”fa fa-address-book” icon_position=”left” radius=”5px” size=”small” text_color=”#ecd29a” text_hover_color=”#ffffff” background=”#111111″ hover_bgcolor=”#000000″]Look Books[/penci_button] [penci_button link=”https://www.fashionghana.com/category/african-fashion-news/about-ghana/” icon=”fa fa-address-book” icon_position=”left” radius=”5px” size=”small” text_color=”#ecd29a” text_hover_color=”#ffffff” background=”#111111″ hover_bgcolor=”#000000″]Ghana[/penci_button] [penci_button link=”https://www.fashionghana.com/category/african-fashion-news/event-reviews/” icon=”fa fa-address-book” icon_position=”left” radius=”5px” size=”small” text_color=”#ecd29a” text_hover_color=”#ffffff” background=”#111111″ hover_bgcolor=”#000000″]Event News, Reviews & Updates[/penci_button] [penci_button link=”https://www.fashionghana.com/events/” icon=”fa fa-address-book” icon_position=”left” radius=”5px” size=”small” text_color=”#ecd29a” text_hover_color=”#ffffff” background=”#111111″ hover_bgcolor=”#000000″]Upcoming Events[/penci_button] fashionfashpalook bookvideo Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail Nana Tamakloe Founder of FashionGHANA.com and Accra Fashion Week. I'm grateful you visited, I hope you share, subscribe and share your comments or opinions below. More For You February by Serwaa Introduces ‘SƐWAA’ with Ahwenepa Nkasa Transitional Collection VIDEO: VLISCO Unveils the New Collection of “Satin Royal” for the festive Season... VIDEO: Nigeria’s Chidimma Vanessa Adetshina Robbed Off Miss Universe 2024 Title & Receives... After Pushing Out Chidimma, Miss SA’s European Queen Drops Out Of Miss Universe;... #BeautyOfTheWeek: Meet The Gorgeous Doctor & Pageant Queen Of Botswana, Dr. Thanolo C.... Farewell to a Trailblazer: Guinea-Bissau’s Dina Adão Passes Away, Leaving a Legacy On... VIDEOS: Watch Chidimma Vanessa Celebrate At Miss Universe 2024 Whilst Dancing To Ghanaian... Africans Have Proudly Accepted Trick Daddy’S Claim As A Non ‘African American’ –... Stunning Cassandre Jacques Exits Miss World Dominican Rupublic Amid Uproar Over Haitian Heritage... #MODELCRUSH: Senegal’s Rising Star Ndey Touty Sakho Checks All Beauty Boxes & Effortlessly...