Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 281 Nigerian womenswear brand Fashpa recently released its new campaign for July, #WhoisMel. It celebrates the launch of the new diffusion line and celebrates authenticity through individual style. Mel which is an acronym for “Making Everyone Luxury” is the completely new high street line by the Fashpa design team. Mel is a fun, girly wearable collection that also captures the chic minimalist energy of Fashpa targeted at a style conscious customer, who is strong, fierce, soft, feminine, and embraces her inner beauty. The debut collection consists of a range of Ready to Wear fashion staples with the signature Fashpa focus on Fit, Fabric and Finish. The campaign presents us with different personalities with a shared value: they all have their own individual style. The cast is made up of three fashion bloggers or MEL girls and is shot in everyday situations in Lagos. The first person in the campaign is Deto Tejuoso a 22-year-old model and influencer who isn’t afraid to take risks. Her style is diverse and different. Next is a makeup artist and fashion/beauty blogger Dodos Uvieghara, with over 70k followers as well as being a successful makeup artist, Dodos is a major influencer with a minimalistic and fun style, she makes sure to always go for staples that can work with many looks. Finally, it ends with Toyin Jolapamo who has managed to combine her day job in corporate communications and her fashion blog The Soho Sister. Watch the campaign video Credits Brand: Fashpa| @fashpaVideographer: Fashpa Style Lab | @fashpa Influencers: Deto Tejuoso | @detoblack, Dodos Uvieghara | @iamdodos_style, Toyin Jolapamo | @thesohosister Creative Direction: Fashpa Style Lab | @fashpa Source: Beellanaija.com See More Look Books Here. [su_carousel source=”category: 42″ limit=”10″ link=”post” width=”620″ height=”230″ items=”2″ autoplay=”12000″] Ghana Look Books Ghana Event News, Reviews & Updates Upcoming Events fashionfashpalook bookvideo Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail Nana Tamakloe Founder of FashionGHANA.com and Accra Fashion Week. I'm grateful you visited, I hope you share, subscribe and share your comments or opinions below. More For You VIDEO: Watch The Moment Miss Grand Ghana 2024 Won Best Evening Gown VIDEOS: Watch Davido Kingly Strutt Down The Lagos Fashion Week 2024 Runway Showing... Jewelry Trends We’ve Been Seeing for Winter #OOTD: Floral Grandeur To Die For! Nigerian Brand O’MAAN Studio’s Statement Petal Suit... BRICS Banknote Unveiled In Kazan Russia & How Accra Fashion Week’s Involvement Can... PICS: Black Sherif Switches Up To Post-Apocalyptic Fashion For His Upcoming Single ‘REBEL... VIDEO: Watch The Iconic Moment Where Miss Grand France 2024 Safietou Kabengele Removed... STG Designs Drops Stunning AI Visuals Of Stylishly Elegant African Woman & Their... #fGSTYLE: African Women Are Showing The World How Haute Kaftans Can Be &... #OOTD: Ghanaian RTW Brand Awula By Aaley Drops A Must Have Summer Bomb...