Style By Magbrien Exhibits Her Ethiopian-Inspired Collection At The TechStitched Fashion Show In Ghana

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On March 22, 2025, the British Council in Accra became the epicenter of fashion innovation as it hosted the TechStitched Fashion Show. This groundbreaking event, orchestrated by FashionGHANA, Accra Fashion Week, and the British Council, spotlighted the harmonious blend of traditional craftsmanship and modern technology in fashion design.​

A highlight of the evening was the showcase by Abigail Ewuradjoa Boison, the visionary CEO of Style By Magbrien. Renowned for her unique ready-to-wear designs that offer “luxury within means,” Boison introduced her latest TechStitched collection, meticulously crafted in Ethiopia. This collection seamlessly integrated Ethiopian artisanal techniques with contemporary aesthetics, exemplifying the event’s theme of fusion and innovation.​

Style By Magbrien, a proudly Ghanaian-owned brand, has consistently demonstrated a fearless approach to color and design, ensuring each piece resonates with individuality and elegance. The brand’s commitment to exceptional finishing and attention to detail was evident in the pieces presented, captivating the audience and affirming its status in the fashion industry. ​

The TechStitched Fashion Show itself iss a testament to the evolving landscape of African fashion. Designed to bridge the gap between traditional textile artistry and cutting-edge technology, the event provided a platform for designers to explore and showcase innovative methodologies. This initiative aligns with broader efforts to elevate Africa’s creative economy by fostering collaborations that honor heritage while embracing modernity. See her designs below.

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